| The Economy and Culture Series |
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The Economy and Culture Series presents Management Guides about different countries and is issued by Cross-Culture Publishing Frankfurt/M. It is designed for entrepreneurs, companies, organisations, institutions and executives with the intention expanding or investing within and outside the European Union. Cross-Culture Publishing is a publishing house with emphasis on publications about the relationship between economy and culture. They emphasize the fact that doing business abroad requires more than touristic information about the country. It also requires more than professional expertise and knowledge about legal conditions for investment abroad. Successful economic activities in a target country need contacts with people, administrations,partners, subcontractors, clients and many other people. Business success abroad is strongly dependent on the degree in which people in the target country will feel understood and recognized in their specific mentality and culture. Therefore, The Economy and Culture Series procures the entrepreneur with more than economic parameters and legal information. It imparts a particular knowledge about the norms and values in social and business life in the target country and presents it all in the frame of history, present society and economy. The Management Guides deliver information about business culture and management style in different aspects, for instance about leadership, human resources management, marketing, sales and public relations in an investment target country. In short, the set of Management Guides brings into focus the human dimension of intercultural business cooperation. Its essential function consists in the development of a mutual understanding between culturally diverse partners and using this as a base for synergetic economic cooperation.
Vol.1 Management Guide LITAUEN, ISBN 3-939044-04-0
Vol.11
Management Guide
Vol.12 MODERNES SPANIEN (Germ.), ISBN 978-3-934044-05-5
Vol.13 Management Guide NEW
Vol.14 MODERNES PORTUGAL (Germ.), ISBN 978-2-939044-14-7
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