CULTURE perhaps is the tensest side of business life: On the one hand, culture can be very complicated, and in general, it hardly is possible to define ones own culture.

On the other hand, if being aware of its features, it can be a strong source of synergy and innovation.

That means, in business life one needs a lot of background knowledge about cultures in general, but also about countries and their people of specific countries one deals with.

Cross-Culture Publishing Ltd., with its publications, gets to the root of this matter.

Discover the impact of culture on business through the books and reviews published by Cross-Culture Publishing!

Have more success in business with books and reviews of Cross-Culture Publishing!

Cross-Culture Publishing invites individuals, organisations and scientific institutions to publish with our publishing house their experiences with cultural diversity, trans- national leadership and management as a source of personal cultural enrichment and growth, as a source of synergy and innovation in all contexts.